SEO Services Singapore

Most companies has embarked strongly into their digital marketing strategies thru Search Engine Optimization (SEO) and Search Engine Marketing (SEM). It is done in-house marketing team or outsourced to marketing agencies. Sometimes, SEO Services Singapore are done in a hybrid mode.

Search Engine Optimization (SEO)

According to Wikipedia, Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Search Engine Marketing (SEM)

According to Wikipedia, Search Engine Marketing (SEM)  is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

What are the differences between SEO and SEM?

SEO Services Singapore

Seach Engine Optimization (SEO)

 Search Engine Marketing (SEM)

Method Organic Paid
Rate of Result Slow Fast
Outcome Improve Visibility Improve Sales
Process Ongoing One-Time Setup
Positions Organic Paid

Four Core Pillars of SEO

  • Technical SEO
    • Internal Links
    • URL Structure
    • SEO Audit
    • Indexation
    • Sote Architecture
    • Redirection
    • Webpage Loading Speed
  • On-page SEO
    • New Content
    • Content Improvement
    • Content Quality
    • Keywords Optimization
    • Titles, Heading (H1-H6)
    • Image Alt Text
    • Structured Markup
  • Planning
    • Keyword Research
    • Competitive Research
    • Keyword and Topic Planning
    • Topic Clusters
  • Off-page SEO
    • Page Authority Building
    • Link Building
    • Guest Posts
    • Social Postings
    • Press Releases
    • Map Listing
    • Business Directories Listing
    • RSS Feeds
    • User Profile

For an SEO strategy to be successful, a combination of all four of these pillars is required. And that often means working with specialists in each of these to create a really solid strategy that accelerates success.