Search Engine Optimization SEO Services Singapore

SEO Services Singapore

Using Search Engine Optimization (SEO) and Search Engine Marketing (SEM), most companies has embarked strongly into their digital marketing strategies . It is done in-house marketing team or outsourced to marketing agencies. Sometimes, SEO Services Singapore are done in a hybrid mode. Generally, there is on-page SEO and off-page SEO. On-Page SEO is how your website design development is developed and formatted.

SEO Services Company Singapore

Search Engine Optimization (SEO)

According to Wikipedia, Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Search Engine Marketing (SEM)

According to Wikipedia, Search Engine Marketing (SEM)  is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

What are the differences between SEO and SEM?

SEO Services Singapore

Seach Engine Optimization (SEO)

 Search Engine Marketing (SEM)

Method Organic Paid
Rate of Result Slow Fast
Outcome Improve Visibility Improve Sales
Process Ongoing One-Time Setup
Positions Organic Paid

Some of our SEO Services

  • Keyword Research – Analyze competitor organic and paid media traffic to create a matrix of conversion-oriented keywords categorized by industry, relative competition, and page-type
  • On-page SEO – Update and set proper title tags, meta descriptions, header tags, internal linking structures, alt image text attributes to ensure all pages are reflective of the highest value keywords
  • Technical SEO – Crawl, audit, and prioritize all technical gaps on a particular website. Including (but not limited to) migrations, URL structures, page taxonomy, page speed optimizations, UI/UX improvements.
  • Content Creation & Optimization – Use our Copy Optimization software to create or revamp primary landing pages so they are robust enough to rank on page 1 of organic search results
  • Blog Content – Create supplemental blog content to reinforce topical depth and leverage internal links to support pillar pages
  • High Authority Link Building – Secure high quality and contextually relevant backlinks to build site authority and improve rankings for desired keywords
  • Traditional PR – Create a media strategy to get featured in marquee publications, thought-leadership, featured articles, list round-ups, digital and print placements
  • Paid Media Management – Set up, manage and optimize paid ads across Google, Bing, Facebook, Instagram, Twitter, Amazon, and LinkedIn
  • Web Design & Development – Redesign the entire domain to be modern, fast, responsive, and conversion-focused, or make smaller design tweaks to an existing domain to improve the user experience and conversion rates without overhauling the entire domain
  • Consulting – Review, audit, and advice on all SEO/digital marketing strategies being handled either internally or with other 3rd party vendors.

Four Core Pillars of SEO

  • Technical SEO
    • Internal Links
    • URL Structure
    • SEO Audit
    • Indexation
    • Sote Architecture
    • Redirection
    • Webpage Loading Speed
  • On-page SEO
    • New Content
    • Content Improvement
    • Content Quality
    • Keywords Optimization
    • Titles, Heading (H1-H6)
    • Image Alt Text
    • Structured Markup
  • Planning
    • Keyword Research
    • Competitive Research
    • Keyword and Topic Planning
    • Topic Clusters
  • Off-page SEO
    • Page Authority Building
    • Link Building
    • Guest Posts
    • Social Postings
    • Press Releases
    • Map Listing
    • Business Directories Listing
    • RSS Feeds
    • User Profile

For an SEO strategy to be successful, a combination of all four of these pillars is required. And that often means working with specialists in each of these to create a really solid strategy that accelerates success.