According to Wikipedia, Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
According to Wikipedia, Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Seach Engine Optimization (SEO)
Search Engine Marketing (SEM)
|Rate of Result||Slow||Fast|
|Outcome||Improve Visibility||Improve Sales|
Some of our SEO Services
For an SEO strategy to be successful, a combination of all four of these pillars is required. And that often means working with specialists in each of these to create a really solid strategy that accelerates success.